How robust dashboards help your business

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards give you an overall view of your business. Here are some uses of dashboards in real-life business situations. Marketing insights An organization’s marketing department typically analyzes a significant amount of data from various channels. Whether the purpose […]

Key technology investments every SMB needs

Over the past years, the impact of technology on small-to medium-sized businesses (SMBs)
has been powerful and transformative. In fact, according to a study by the US Chamber of Commerce, 84% of small enterprises are using at least one major digital platform to provide information to customers and 79% are using digital tools to communicate with customers and suppliers.

7 Video content types you should know

Video content can be a great addition to your post-click landing page. It’s also a nice way to get more out of your marketing campaign efforts. In fact, it has become increasingly important as customers expect brands and businesses to bo present on Facebook, Instagram, Twitter, and other social platforms. So what types of video […]

Use data analytics to manage backups

The amount of data that the average business manages is unprecedented. And with that shift comes an unavoidable challenge: Deciding which files and records are most important to business continuity. However, with a little creative thinking and implementation, you can ensure the security of your most critical data. An excess of information Nowadays, too much […]

Three types of business dashboards

Dashboards allow you to better understand your customers and easily make informed business decisions. But with many types of dashboards out there, each serving a unique purpose, how do you determine which one is best for your company? We’ve listed three types of the most widely used dashboards below. Strategic dashboards Ideal for senior managers […]

Increase your leads by automating SMB marketing

Marketing automation was once a technology reserved for mega-corporations. Fortunately, the IT industry is making business tools cheaper and more accessible all the time. Nowadays, if you’re a small business owner, you’d have to be crazy to pass up all that marketing automation has to offer. If you haven’t already implemented this wonderfully profitable technology, […]

Flood-proof your business technology now

In 2017, Hurricane Harvey hit Texas and certain parts of Louisiana the hardest. In the same year, Hurricane Irma devastated companies in Florida, Georgia, and South Carolina. During uncertain times, a disaster recovery (DR) plan is what saves companies from power outages and massive revenue losses. Let these tips guide you. Determine recovery hierarchy Certain […]

Boost office productivity with technology

Successful businesses make technology work for them, not the other way round. When used correctly, technology can make every task much faster to execute. So, if you’re looking to increase staff efficiency, consider the following methods to implement technology into your day-to-day business operations. Change office communication To increase efficiency, set up instant messaging software […]

Athens Micro’s newest team members have a passion for technology and service

When we started out in 1983, we knew that we wanted to be the best technology solutions provider, and to achieve that, we had to partner with people who share our core values and have the same level of passion and commitment towards what we do. Over the years, with the help of our talented teams, Athens Micro was able to partner with industry leaders while successfully delivering resilient and recoverable IT. We believe the secret to this achievement isn’t just about technology, but working with the right people.

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