Marketing automation can be a large budget line item for a small- to mid-sized business (SMB). With limited means and resources, many SMBs would rather rely on good old human effort. However, sending emails, segmenting lists, following the buyer’s journey, and performing other essential marketing tasks manually is not just time-consuming, but it is also […]
Even if employees continue to work from home due to the pandemic, they can still clash with their colleagues. They may disagree with one another because of differences in their working styles, personalities, or ideas. Conflicts may also arise during collaborative work when someone fails to do their part on time, thus holding back the ones who rely on that part.
Creating trending videos on social media is one of the best ways to catch people’s attention and market your brand. These are the seven types of video content you can use to bolster your marketing campaigns. Business introduction or behind-the-scenes If your company lacks an online presence, one of the best things you can do […]
Modern businesses use data in almost every aspect of their operations. Without immediate and constant access to it, organizations will come to a grinding halt. That’s why it’s critical to have data backups — in the event of a disaster, companies risk losing valuable data if they don’t have backup strategies in place. Here are […]
2020 shattered the ways we used to communicate, work, and live. It also triggered changes that the future already had in store. Now, 2021 is introducing a bunch of innovative technology we can use, not just to tackle those obstacles, but also to create new ways to live better and work smarter.
It goes without saying that 2020 turned the world of work upside down. It showed us that remote work is here to stay, and that means technology will play an even bigger role in our everyday work. To stay competitive in a fast-changing, tech-driven business world, you must master efficient collaboration without compromising on data security.
As businesses continue to use more apps and tools that allow them to collect, store, and process customer information, the amount of data in their systems grows exponentially. However, not all of the collected information is important or even useful. Gathering more data requires finding a way to keep everything organized and relevant. These tips […]
Regardless of your industry, email marketing campaigns are one of the easiest and most effective ways to win clients over and attract more business. These are great for capitalizing on seasonal trends and promoting discounts that appeal to your customer base.
Data dashboards have become increasingly popular for businesses over the past few years. They are a great data visualization tool that gives you an overview of how your business is performing, catering to a wide variety of users, from marketing staff to project managers. Let’s take a look at how dashboards can support your business […]
