Why BI is for everyone

If you’ve managed to convince yourself that only large enterprises have the money to take advantage of Business Intelligence (BI), then think again. In the past, companies needed to hire expensive experts to really delve into BI. But these days, there is a range of affordable self-service tools that will allow small- and medium-sized businesses […]

Why businesses should opt for CRM

However good you are at running your business, you won’t get very far without a steady stream of customers. To effectively foster customer relationships, many businesses are leveraging customer relationship management (CRM) systems. What is a CRM system? CRM is a system that allows businesses to manage, record, and evaluate their customer interactions to provide […]

Top 5 business continuity errors

Business continuity plans are designed to protect an organization’s critical data in case of a crisis, but employees are also a part of that equation. If you want a strong business continuity plan, it’s imperative you avoid the following mistakes. Mistake #1: Failing to plan for employees Companies that survive unexpected incidents are the ones […]

Top considerations when collecting customer data

Businesses are collecting, processing, and storing data at a breakneck pace, and it’s increasingly difficult to keep up. Despite the importance of business intelligence, it’s important to collect data that is actually useful and relevant. A few essential tips will prevent the most common challenges. Before we jump into our tips for data collection, we […]

5 Things to avoid when investing in IT

Running a business can be time-consuming, especially if you’re managing staff, looking for growth opportunities, and looking after clients. This leaves you little time to search for an IT system that can benefit your business. Because of this, you may be forced to make an impulsive technology purchase that does more harm than good. To […]

The top reasons why startups fail

Most business owners believe that they’re building the next big thing. But in reality, over 90% of them fail. While research puts the failure rate of not seeing the projected return on investment (ROI) at 75%, you can still view failure as a potential for improvement and eventually learn how to build a company that will succeed.

Data backup solutions for your business

Any business owner worth their salt knows the value of data to business. This is why it’s bizarre that many business owners don’t have a proper data backup strategy in place. Organizations of all sizes need to take a proactive approach to backing up their data, and there are several solutions they can implement to […]

How robust dashboards help your business

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards give you an overall view of your business. Here are some uses of dashboards in real-life business situations. Marketing insights An organization’s marketing department typically analyzes a significant amount of data from various channels. Whether the purpose […]

Key technology investments every SMB needs

Over the past years, the impact of technology on small-to medium-sized businesses (SMBs)
has been powerful and transformative. In fact, according to a study by the US Chamber of Commerce, 84% of small enterprises are using at least one major digital platform to provide information to customers and 79% are using digital tools to communicate with customers and suppliers.

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